The advertising business is currently celebrating itself at the Cannes Lions – International Festival of Creativity. For one of the sessions there, MediaCom teamed up with Steven Yeun, Josh Sapan and Dave Alpert to give some insight on why The Walking Dead is such a successful series and how advertising and marketing can learn from it:
„If there’s a zombie apocalypse during the Cannes festival, there’s only one place to be. And if you want to learn how to use the power of the latest cultural trends to leverage your brands, there’s also only one place to be.
Oddly, it’s the same place.
MediaCom team up with the guys behind the world’s biggest TV show, The Walking Dead, to answer vital survival questions. Steven Yeun (The Walking Dead), Josh Sapan (CEO, AMC Networks) and Dave Alpert (Executive Producer, The Walking Dead) will reveal the cultural conditions that conspired to make The Walking Dead such a major global hit, how brands can use similar insights to become cultural phenomena too, and – more importantly – if zombies do attack, what’s the first thing you should do?
You could, of course, miss this session and spend your time sipping rosé by the beach, but that won’t help you survive a flesh-eating mob, will it?“
Watch the video of the full session below: